Jon and Lucie Fath, who own Toscano restaurant in Richmond, budget a sizeable portion of their revenue every year to advertising. So do John and Elizabeth Hughes, co-owners of The Storm Café in Middlebury.
But neither couple is so eager for business that they’ll buy advertising from just anyone. So, when a man called from out of state, offering top-shelf display space on a new Burlington city map, they were skeptical.
“My first instinct was, get off the phone,” Elizabeth Hughes recalls. “He was a real fast talker.”... Read more
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