It began as Starhill Dairy and morphed into Woodstock Water Buffalo, and now the country's only water buffalo creamery is changing its name yet again. Over the next two months, the company will roll out its third identity: Vermont SpoonDance Creamery.
Why the switch? "We did a lot of consumer research throughout 2007 and found that the new brand has a lot of consumer appeal," says Marketing Director Carey Clifford. Is that code for "People were weirded out by the idea of shaggy beasts with big horns, well, lactating"?... Read more
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