Crumbs

Just in time for its 25th birthday, the Vermont Butter & Cheese Company [1] is rolling out a new name and a fresh logo. As noted by Assistant Research Editor Emily McKenna on the Food & Wine [2] magazine website, the business will soon go by Vermont Butter & Cheese Creamery. She calls the new nomenclature “more pastoral, quaint and practical.”

Looks like Whole Foods [3] is on the move. At the end of last month, plans were submitted to South Burlington’s planning and zoning office. They will undergo their first review — which is open to the public — on September 23.

Not everybody’s psyched about Ben & Jerry’s [4] choice to rename Chubby Hubby — a malt ice cream flavor studded with pretzels, peanut butter and fudge — Hubby Hubby in celebration of Vermont’s legalization of gay marriage, a change that will last through September.

In England, on the Daily Telegraph [5]’s blog, writer James Delingpole — who claims to be friends with “suspiciously large numbers” of gay folk — protests ice cream education. “I do not want my freaking ice cream tub to tell me gay marriage is a great and wonderful thing,” he rants, calling Vermont “nauseatingly PC.”

Some writers on conservative websites are even less kind. On Big Dog’s Weblog [6], the “mastiff” notes: “A lot of people find gay marriage wrong and it does not seem like a smart marketing ploy to remind people of the decay of an institution by giving the ice cream a name that references homosexuality.”

He goes on to suggest an ice cream for lesbians who feel “left out” called “No Banana Lickety Split.”

But for every Internet-based detractor, there is somebody applauding the move. On the Chicago Tribune [7]’s website, food critic Bill Daley says he’s pleased that “Ben and Jerry’s thankfully retained its activist edge after being bought by … Unilever in 2000.”